MACY'S Fall Sweater Event

How do we get men to come shopping in Fall?

Target audience: Men ages 28-45, with a household income of 50k+. They don't really think of 'fall' as an opportunity to refresh their wardrobes the way that women do.

JOHNSON'S Baby Conditioner

How do we get parents to visit the Johnson's website and convert them into buyers?

Target audience: Parents of young children ages 0-2 years. They want the best quality for their children.

Williams Sonoma's new line of cooking utensils

How do we attract a younger audience for our products?

Target audience: Young adults ages 22-30. They want to own quality cookware, but cannot afford much of the top-quality cookware sold in stores.