The campaign aimed to boost brand recognition and awareness for Insify (Insurtech start-up). As our first out-of-home advertising effort, especially in the insurance sector, building trust was crucial. We focused on increasing organic traffic and establishing a new touchpoint with potential customers.
02 — Creative process
I aimed to connect with our target audience by addressing pain points (the common issues of disability insurance being a hassle and costly) and demonstrating that our solution is different.
Despite the challenges in tracking the effectiveness of an OOH-campaign, we saw a notable increase in organic traffic, with nearly a 20% rise after running for 2.5 weeks in central Amsterdam.
