The campaign aimed to boost brand recognition and awareness for Insify, a start-up insurance company, by launching display deals in het Financieele Dagblad (FD). The goal was to increase organic traffic and create a new touchpoint to convert the target audience at FD.
Insify's target audience visits FD for its authoritative financial news and analysis, which aligns with their need for trustworthy and comprehensive insurance solutions.
02 — Creative process
The strategy focused on addressing the visitors' pain points about disability insurance being cumbersome and costly, and immediately highlighting Insify's USP's to show a better alternative.
